ChallengeU USA was created in 2018 as a dropout recovery program. We were truly inspired by the success of our Canadian operation, which has re-enrolled more than 24,000 dropouts in school systems in Canada since 2016.
We achieved these amazing results after launching a massive “Get Back to School” cross-channel campaign aimed at high school dropouts. The shining star of our campaign was the UFC fighting legend Georges St-Pierre, who challenged former NHL celebrity Steve Bégin to go back to school and earn his high school diploma with the ChallengeU program.